Website Marketing Strategy
A website marketing strategy is a crucial ingredient for business owners that want to get customers online.
Developing a website marketing strategy helps the business owner visualize the online marketing
steps needed to be successful.
While there are different approaches to creating a website marketing strategy, the following components make up a typical online marketing process:
Step 1 - Determine the purposes of a business website:Promote business or product to targeted leads
Provide support/information to current customers
Provide methods of feedback from the customer - survey, form
Sell a product or service
Pre-sell a product or service
Step 2 - Promotion
The most cost-effective means of a website marketing strategy is "organic", or free, search engine optimization. Organic SEO takes time to see results, but eventually the hard work pays off, at minimal cost to the business owner.
In addition to "on-site" SEO, which is optimization on the website itself, off-site SEO is also crucial to increasing search engine rankings. A combination of keyword-rich articles submitted to niche websites and article directories as well as posting on niche-related blogs and forums, will help drive more traffic to your business website and increase targeted leads.
Step 3 - Conversion
Now that you have visitors to your site, how do you convert them into paying customers? Similar to the sales conversion process for off-line customers, online customers need to develop trust with your business online.
Quality sales copy, specials, incentives to submit contact information, giveaways and adding a personal touch are all methods of converting a targeted lead into a customer.
While there are different approaches to creating a website marketing strategy, the following components make up a typical online marketing process:
Step 1 - Determine the purposes of a business website:
Step 2 - Promotion
The most cost-effective means of a website marketing strategy is "organic", or free, search engine optimization. Organic SEO takes time to see results, but eventually the hard work pays off, at minimal cost to the business owner.
In addition to "on-site" SEO, which is optimization on the website itself, off-site SEO is also crucial to increasing search engine rankings. A combination of keyword-rich articles submitted to niche websites and article directories as well as posting on niche-related blogs and forums, will help drive more traffic to your business website and increase targeted leads.
Step 3 - Conversion
Now that you have visitors to your site, how do you convert them into paying customers? Similar to the sales conversion process for off-line customers, online customers need to develop trust with your business online.
Quality sales copy, specials, incentives to submit contact information, giveaways and adding a personal touch are all methods of converting a targeted lead into a customer.